Advice for freelance artists from an art buyers perspective
If you are an artist friend of mine please read this. this is regardless of whether your art is good or bad. This applies to anyone who is in the BUSINESS of selling art. Art is subjective to an extent, and we all like to think we are good. But BUSINESS BUSINESS BUSINESS does not go by the rules of the art world and there is an objective, and some forms of objective measures, This only applies if you are trying to make your art work for your financially and not just as purely a labor of love. So with no further ado:
There are 2 types of artists trying to make it in the world.
The kind who overvalue their work and want a million dollars for it right from the start, once again no matter how freaking amazing an artist you are, so their brand never gets off the ground financially. They never sell pieces to anyone but their family. and they never get the hype up to deserve the high prices. They could be some of the most fire artists and they get dissuaded and quit.
You thought I was just going to tear people down? Nope. I'm going to offer solutions. For this kind of person you don't just need to lower your prices. OFC that is the easiest answer, but sometimes this isn't even the issue. It could be that you are making objects with too high an input cost. Something super heady with emeralds and heady moldavite will only sell occasionally. To remedy this, you should offer some alternatives with lower cost input materials. Throw some quartz wraps together. The fancy stuff will make a good halo effect allowing you to get more out of the lower input cost items. This serves a duel function to diversify your portfolio and get people interested in your work who wouldn't otherwise see it, then they turn around and buy one of your heaadier items later on.
The other kind of artist is just as common, and it is one who undervalue their work and can't make it because they charge too little for their work and never manage to get off the ground. The cost of their materials is too much, or they really just are too nice and can't demand their value. Often times these people are doing it for love, but also want to make a dollar and feel conflicted.
First off of course you should probably raise your prices, especially on some items. But this will only go so far. You should do the opposite of what I advised the other guy. Yeah same article, two opposing pieces of advice. You need to create some high input cost items. Things that will draw eyes, and create a "halo effect" around your other goods. Making your otherwise less expensive works seem like much better deals. This can help increase volume which is the second part of advice for this type of artist. IF you want to give people good deals you need to make art that you can do in volume. Low profit margins means high volumes if you want to make it. That means stuff like prints where you can mass market, or having t-shirts or other goods with your art made that essentially merch that helps supply you as an artist. Also use social media to increase hype, and because you are going to need it in order to move larger amounts of merch. Thiis means more dealing with people, more work on the ground, but it means that you can get your art out to the world and not necessarily have to sell your soul.
Anyways this is coming from the perspective of someone who was born and raised in art and literature but who also understands business. Someone who buys art from new artists, and slightly more established ones as well. This is from the view of your biggest fan, and largest customer type in all likelihood.
TLDR ur prices are wack, but that isn't the real issue. .